Aura Ranking

Terms of Service

Last updated: May 7, 2026

1. Acceptance of Terms

By creating an account or using Aura Ranking ("auraranking.com"), you agree to these Terms of Service. If you do not agree, do not use the service. These terms constitute a binding agreement between you and Aura Ranking.

2. Description of Service

Aura Ranking is an AI-powered SEO platform that helps agencies and SEOs audit websites, track keyword rankings, monitor AI visibility, and produce SEO content. The platform operates on a Bring Your Own API Key (BYOAK) model — users connect their own Google Gemini API key. Aura Ranking is a tool provider only — you control all data created through the platform.

3. Account Registration

You must provide accurate information when creating an account. You are responsible for maintaining the security of your account credentials. You must be at least 18 years old to use this service. One person or legal entity may not maintain more than one free account.

4. Acceptable Use

You agree to use Aura Ranking only for lawful purposes. You must not:

  • Send unsolicited commercial emails (spam) in violation of CAN-SPAM, GDPR, UWG, CASL, or other applicable laws
  • Contact individuals without a lawful basis to do so under applicable privacy and marketing laws
  • Use the platform to harass, threaten, or harm any individual or business
  • Scrape or import personal data in violation of any website's Terms of Service
  • Attempt to gain unauthorised access to any part of the service or other users' accounts
  • Use the service to distribute malware or conduct phishing attacks
  • Resell or sublicense access to the platform without written permission

You are solely responsible for determining which laws apply to your use of this platform in your jurisdiction. We reserve the right to suspend or terminate accounts that violate these terms without prior notice.

5. Email Marketing Compliance — Your Responsibility

Aura Ranking is a software tool for SEO. You are solely responsible for compliance with all applicable laws when using content, audit data, or recommendations produced by the platform.

The following is a non-exhaustive summary of laws that may apply. This is not legal advice — consult a qualified lawyer for your specific situation:

European Union — GDPR (General Data Protection Regulation)

You must have a lawful basis (legitimate interest or consent) to process personal data and send marketing emails. You must provide a clear opt-out mechanism. B2B emails to business contact data may qualify as legitimate interest, but this assessment is your responsibility. Fines of up to €20 million or 4% of global annual turnover may apply for violations.

Germany — UWG §7 (Gesetz gegen den unlauteren Wettbewerb)

German law requires prior express consent (Einwilligung) before sending unsolicited commercial emails, even in a B2B context. Contacting individuals at personal or business email addresses without consent is illegal under German law and subject to injunctions and fines. If you are targeting recipients in Germany, you must obtain explicit opt-in consent before emailing them.

Austria & Switzerland

Austria and Switzerland have similar anti-spam legislation. Unsolicited commercial emails to private individuals are prohibited. B2B emails remain subject to GDPR in Austria and the Swiss nDSG data protection law.

United States — CAN-SPAM Act

All commercial emails must: include a valid physical postal address, provide a clear and functioning opt-out mechanism, honour opt-out requests within 10 business days, not use deceptive subject lines or headers. CAN-SPAM applies to emails sent to US recipients regardless of where the sender is located.

Canada — CASL (Canadian Anti-Spam Legislation)

Sending commercial electronic messages to Canadian recipients requires express or implied consent, a clear identification of the sender, and a functioning unsubscribe mechanism. Violations can result in penalties up to CAD $10 million per violation.

Australia — Spam Act 2003

Commercial electronic messages to Australian recipients must have consent (express or inferred), clearly identify the sender, and include a functional unsubscribe facility.

Aura Ranking is not liable for your failure to comply with these or any other applicable laws. It is your responsibility to ensure your use of this platform is lawful in your jurisdiction and the jurisdictions of your recipients.

6. BYOAK Model and Third-Party Services

You are solely responsible for your use of third-party API keys and the costs incurred with those providers (Google, Gemini, etc.). Aura Ranking does not guarantee the availability or accuracy of third-party data sources. You must comply with the terms of service of each third-party provider whose APIs you use through this platform.

7. Email Sending and Deliverability

Any content published through the CMS publishing feature is published to platforms you own or have authorisation to publish to. You are responsible for the content you publish and its compliance with applicable laws and platform terms of service.

8. Billing and Subscriptions

Paid plans are billed monthly. Prices are listed at auraranking.com/pricing. We offer a 14-day free trial — no credit card required. Subscriptions auto-renew unless cancelled before the renewal date. All sales are final — we do not offer refunds under any circumstances. Plan limits (clients, keywords, audits, content projects) reset at the start of each billing cycle.

9. Data and Privacy

Your account data, client data, and SEO data are stored securely using Supabase (PostgreSQL) with row-level security. API keys and OAuth tokens are encrypted using Supabase Vault. We do not sell your data to third parties. See our Privacy Policy for full details.

10. Intellectual Property

The Aura Ranking platform, including its design, code, and content, is owned by us and protected by intellectual property laws. You retain ownership of all client data, content, and SEO data you create through the platform.

11. Service Availability

We aim for 99% uptime but do not guarantee uninterrupted service. We may perform scheduled maintenance with reasonable notice. We are not liable for data loss resulting from service outages, though we take backups seriously.

12. Limitation of Liability

To the maximum extent permitted by law, Aura Ranking is not liable for indirect, incidental, or consequential damages arising from your use of the service, including lost revenue, lost data, reputational damage, or regulatory penalties. Our total liability to you shall not exceed the amount you paid us in the 3 months preceding the claim. You indemnify and hold harmless Aura Ranking from any claims, damages, or expenses arising from your violation of these terms or applicable law.

13. Termination

You may cancel your subscription at any time from Settings → Billing. You may permanently delete your account and all associated data from Settings → Profile → Danger Zone — deletion is immediate and irreversible. We may terminate or suspend your account for violation of these terms without prior notice.

14. AI-Generated Content and Limitations

Aura Ranking includes an AI assistant powered by Google Gemini. By using the AI assistant, you acknowledge and agree to the following:

  • AI can make mistakes. The AI assistant may produce inaccurate, incomplete, or misleading information. All AI-generated content — including audit findings, content drafts, meta tags, and recommendations — should be reviewed and verified by you before use or publication.
  • Not professional advice. Nothing the AI assistant says constitutes legal, financial, medical, or professional advice. You are solely responsible for any decisions made based on AI output.
  • No guarantee of outcomes. We do not guarantee that AI-drafted emails will produce specific results (replies, sales, conversions). Campaign performance depends on many factors outside our control.
  • Third-party AI service. AI features are powered by Google Gemini API using your own API key. Your use of Gemini is subject to Google's terms of service and usage policies.
  • Data sent to AI. When you use AI features, site data, keywords, content, and your messages may be sent to the Google Gemini API to generate responses. By using the AI features, you consent to this data processing.

15. Data You Provide — Storage and Use Consent

By creating an account and using Aura Ranking, you explicitly consent to the following:

  • Account data: Your name, email address, and profile information are stored securely in our database (Supabase/PostgreSQL) and used to operate your account.
  • API keys and credentials: Third-party API keys (Gemini) and OAuth tokens (Google Search Console, Google Analytics) you connect are encrypted and stored. They are used solely to provide the features you have enabled. We do not share them with any third party.
  • Lead data: Client data, keywords, audit results, and content you create are stored in your account and accessible only to you. You retain full ownership of this data. Aura Ranking acts as a data processor on your behalf.
  • Email content: Campaign email subjects, bodies, and follow-up sequences you create are stored to enable scheduling, tracking, and follow-up functionality.
  • Usage data: We collect usage metrics (emails sent, opens, clicks, replies) to display analytics within your account and to enforce plan limits.
  • Communications: We may send you service emails (account confirmation, billing receipts, support replies). You may opt out of non-essential communications at any time.

We implement industry-standard security measures including encrypted connections, row-level security, and encrypted credential storage. See our Privacy Policy for full details on data handling and your rights.

16. Payments, Subscriptions, and Billing Consent

By subscribing to a paid plan, you agree to the following:

  • Recurring billing: Paid plans are billed on a recurring monthly basis. By completing a payment, you authorise us to charge your payment method automatically at each renewal date.
  • Payment processors: Payments are processed by PayPal. Your payment details are handled directly by these processors — Aura Ranking does not store full card numbers or bank details.
  • Plan upgrades and downgrades: Plan changes take effect at the next billing cycle unless stated otherwise.
  • Cancellation: You may cancel at any time from Settings → Billing. Cancellation stops future charges. Your access continues until the end of the current paid period.
  • Failed payments: If a payment fails, we will attempt to retry. If payment cannot be collected, your account may be downgraded to the free trial plan.
  • No Refund Policy: All payments are final and non-refundable. We do not issue refunds, credits, or pro-rated amounts for any reason, including unused time, cancellation, or dissatisfaction. By subscribing, you acknowledge and accept this policy. We recommend using the free trial to evaluate the platform before subscribing.
  • Price changes: We may change subscription prices with at least 30 days' notice by email. Continued use after the effective date constitutes acceptance of the new price.

17. Changes to Terms

We may update these terms from time to time. Significant changes will be notified by email at least 14 days before taking effect. Continued use of the service after changes constitutes acceptance.

18. Governing Law

These terms are governed by applicable law. Disputes shall be resolved through good-faith negotiation first, then binding arbitration if necessary. Nothing in these terms limits your statutory rights as a consumer or business under the laws of your jurisdiction.

19. Contact

For questions about these terms, contact us at support@auraranking.com.